Executive Summary
RenewAll, Inc. is a community-focused nonprofit organization based in West Huntington dedicated to Main Street revitalization, art activation, and real estate development. With a lean team managing 200+ contacts across diverse stakeholder groups, the organization seeks to leverage technology and automation to support its core value of shared leadership while improving operational efficiency.
3
Core Team Members
200+
Contacts Managed
9,000
Square Feet
3
Buildings Owned
Core Values
Shared Leadership
Community Investment
Arts & Culture
Economic Development
Current Programs
RenewAll operates three interconnected program areas that drive community revitalization in West Huntington.
🏢 Main Street Business Support
- Pop-up West - Experimental storefront for emerging businesses
- Destination Marketing - Group marketing services via oldcentralcity.org
- Technical Assistance - Partnership training and referrals
- Community Beautification - Main Street America aligned projects
🎨 Art Activation & Placemaking
- Gallery 610 - Gallery space within consignment store
- Markers Events - Artist-led community workshops
- Public Art - Coordination of installations
- Central City Museum - Local historic artifacts collection
🏠 Real Estate Development
- Village Mercantile - Consignment expansion (ready for funding)
- West Huntington Investment - Long-term partnerships
- Central City Gazebo - Renovation project
- Housing Interest - Speculative development exploration
Technology Needs Assessment
Current State
- Limited experience with AI and automation tools
- Familiarity with Microsoft Copilot and basic AI writing tools
- Legacy experience with Microsoft Access databases
- Manual management of 200+ contacts across multiple stakeholder categories
Identified Priorities
| Priority | Description | Primary Tool |
|---|---|---|
| 1. CRM Implementation | Centralize contact management and stakeholder relationships | Monday.com |
| 2. Marketing Automation | Digital marketing and outreach efficiency | Email/Social Tools |
| 3. Administrative Workflows | Process automation for routine tasks | Various |
Strategic Implementation Plan
Phase 1
Foundation
CRM Setup with Monday.com
- Design database structure for all contact categories
- Import existing contact data
- Create custom views for each team member
- Establish standardized data entry protocols
Core Administrative Automation
- Email template automation
- Calendar/scheduling integration
- Document organization systems
- Basic reporting dashboards
Phase 2
Marketing Enhancement
Digital Marketing Infrastructure
- Content calendar automation
- Social media scheduling tools
- Email newsletter automation
- Event promotion workflows
Phase 3
Program-Specific Workflows
- Gallery 610 artist management system
- Event planning templates and volunteer scheduling
- Consignment business inventory optimization
- Automated consignor communications
Phase 4
Advanced Integration
- Automated donor acknowledgment letters
- Giving campaign tracking
- Grant deadline management
- Real estate project milestone tracking
Budget Considerations
Software/Platform Costs (Estimated Annual)
| Tool | Purpose | Est. Cost |
|---|---|---|
| Monday.com | CRM/Project Management | $600 - $1,200/year |
| Email Marketing Platform | Newsletter/Campaigns | $0 - $300/year |
| Automation Tools | Workflow automation | $0 - $500/year |
Note: Many tools offer nonprofit discounts of 25-50%
Success Metrics
| Metric | Target |
|---|---|
| Time spent on administrative tasks | 30% reduction |
| Contact data accuracy | 95%+ |
| Donor communication response time | < 48 hours |
| Event volunteer coordination time | 50% reduction |
Next Steps
Ready to transform RenewAll's operations through strategic technology implementation.
- Discovery Meeting - Assess pain points and prioritize
- Monday.com Configuration - Design and implement CRM
- Quick Win Implementation - Deploy immediate solutions
- Training & Documentation - Ensure team independence